One of the things we heard repeatedly during our most recent meetup on User Acquisition Fraud was frustration at not knowing where a company stands in terms of fraudulent users. It was clear that people want to fix or address any fraud issues, but aren’t quite sure if they have any fraud issues at all. How big is the issue and are they making the best choices in terms of ad networks? To provide some guidance, we’ve developed a User Acquisition Fraud Calculator which can help you determine your risk of fraudulent installs given where you are spending your ad dollars.
Using our knowledge of suspected fraudulent activity as well as where you are spending your money to acquire users, our fraud calculator can provide a baseline for how much fraud may be in your user base.
Interested in learning where your company stands? Check our fraud calculator out here: https://www.datavisor.cn/ua-fraud-calculator/